Managed Services: A Key Driver of Automotive BDC Success

The automotive industry is undergoing a digital transformation, and the BDC is at the heart of this change. To keep pace with the evolving customer journey and increasing competition, dealerships are turning to managed services to optimize their BDC operations.

What are Managed Services? 

Managed services provide outsourced BDC functions, allowing dealerships to focus on core competencies while leveraging the expertise of specialized providers. This comprehensive approach encompasses lead management, appointment setting, sales process optimization, and customer relationship management.

Advantages of Managed BDC Services

1. Expertise and Scalability: Managed service providers bring deep industry knowledge and specialized talent. They can quickly scale operations to handle fluctuating lead volumes, ensuring consistent performance during peak periods.

2. Technology and Innovation: Nowadays BDC’s invest heavily in cutting-edge technology and BDC software like Volie. Clients benefit from advanced tools and analytics to enhance efficiency and effectiveness. QoreAI brings a new modern process to the customer experience driven by the BDC.

3. Performance Improvement: Managed services focus on driving results. They employ data-driven strategies, performance metrics, and continuous improvement and agent development to boost lead conversion rates and sales.

4. Cost Efficiency: By outsourcing BDC functions, dealerships can reduce overhead costs associated with hiring, training, and managing in-house staff.

5. Focus on Core Competencies: Managed services free up dealership resources to concentrate on core business activities like sales, service, and customer satisfaction.

6. Risk Mitigation: Managed service providers assume the responsibility of hiring, training, and managing staff, reducing labor-related costs and risks for dealerships.

7. Improved Customer Experience: A well-managed BDC delivers a seamless customer experience, building trust and loyalty. Consistent communication and follow-up are key to customer satisfaction.

Key Performance Indicators for Managed Services

To measure the success of a managed BDC service, dealerships should track key performance indicators such as:

· Response Time (leads and phones)

· Show to Leads

· Average BDC cost per sale/RO

· Customer satisfaction

· Sales and service volume

Choosing the Right Managed Service Provider

Selecting the right partner is crucial for BDC success. Consider factors like experience, technology platform, performance metrics, and alignment with dealership goals.

By partnering with a reputable managed service provider, dealerships can elevate their BDC performance, market share, and customer experience.

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