It means your processes are so dialed-in that other dealers want to copy you. Your lead handling is so consistent, your appointment show rates so high, and your revenue streams so optimized, that your name carries weight. When people say, “Let’s do it like that store,” they’re talking about you.
So, what would you do if your BDC was world famous?
Let’s break it down.
Average BDC Response:
Walk-ins are often ignored by the BDC entirely. These customers show up, interact with sales, and if there’s no deal, they disappear into the CRM with vague notes and no follow-up.
World-Famous BDC Response:
Every walk-in is tagged and followed up by the BDC if they don’t buy. Work notes are reviewed, a dedicated “No Sale” campaign kicks off within 24 hours, and the customer is re-engaged with a new value prop (upgrade offer, incentive, or better-suited model). The BDC becomes the safety net that ensures no one slips through the cracks.
Average BDC Response:
Agents take the call, fumble through the inventory, maybe transfer the customer to a manager or salesperson, and hope someone logs the call in the CRM.
World-Famous BDC Response:
Every call is answered with a script that’s friendly, intentional, and geared toward setting the reservation. The BDC agent uses tools like Volie or DealerSocket to log every outcome and disposition. If the caller doesn’t book, they’re tagged and enrolled in a customized follow-up workflow—because a missed appointment today can still be a delivered vehicle next week.
Average BDC Response: Leads get a generic auto-response. A few calls are made over a few days, and if there’s no contact, the lead is marked dead.
World-Famous BDC Response:
The world-famous BDC knows this is a hot lead in a cold inbox. Within 5–15 minutes, they send a tailored message referencing the exact vehicle, dealership differentiator, and clear next steps. If there’s no contact after Day 1, they initiate a strategic 10-day campaign: email, text, calls—each touch crafted to offer new value and keep the lead warm.
Average BDC Response: Chats are handled by outsourced providers or missed entirely. Even if captured, the data sits without action if no phone number or email was gathered.
World-Famous BDC Response:
Chat is seen as the modern-day walk-in. BDC agents monitor live chats or use AI partners like AskOtto with human follow-up. Even if the visitor only leaves a question, the BDC hunts down every detail—location, vehicle interest, time stamp—and tags them for a follow-up campaign that feels personal.
Let’s break these down by type:
1. Upgrade Calls
Average BDC: Calls a few customers with equity. Reads from a script. Maybe sends a templated email blast.
World-Famous BDC: Partners with Sales and Service to find right-time, right-message moments. They launch personalized campaigns that say, “We need your 2020 Highlander—it’s in demand and we’ve got options to lower your payment or upgrade your trim.” They combine data with urgency to move metal.
2. Showroom Follow-Up
Average BDC: Waits for the salesperson to follow up.
World-Famous BDC: Tags every showroom visit. Sends a message later that day thanking the customer and re-highlighting the key value points. They don’t push—they reframe the opportunity: “That vehicle is still available, and our manager asked me to reach out to see if you had any new questions.”
3. Lease Maturity
Average BDC: Runs a generic campaign starting 90 days before maturity.
World-Famous BDC: Runs 12-month, 6-month, and 90-day pre-maturity plans. At 12 months, they assess if the customer is a pull-ahead opportunity. At 6, they position equity options and early trade incentives. At 90, they use language like “avoid end-of-lease fees” to drive urgency.
4. Vehicle Acquisition / Buy-Back Campaigns
Average BDC: Waits for customers to sell or trade. Maybe buys a few vehicles through KBB ICO.
World-Famous BDC: Targets specific models in demand and sends personal messages like: “We’re paying top dollar for 2017–2021 Explorers in clean condition. Yours qualifies. Let’s talk.”
They don’t beg for inventory—they market the value of parting with it.
5. Data Mining
Average BDC: Relies on random AI pings or just lets Sales sort through equity tools.
World-Famous BDC: Has a weekly workflow that analyzes DMS and CRM data. They run campaigns for warranty expiration, high-mileage leases, customers with declining service RO, and more. Each trigger has a tailored email, text, and call flow. It’s all proactive.
Here’s where even experienced teams stumble.
A prospect is someone you’ve never sold to. A customer has bought before, even if it was five years ago.
Why does it matter?
Because prospects need to be convinced you’re the right choice. They need trust, proof, and patience. You’re introducing your brand.
Customers, on the other hand, need to be reminded why they chose you. They need affirmation, recognition, and a sense of priority. These people should have different campaigns, scripts, and offers. Treating them the same is like sending your mom a cold sales pitch.
Step 1: Audit Each Revenue Stream
Create a simple tracking document with columns like:
Source (Inbound Phone, Lease Maturity, etc.)
Volume
Appointment Set %
Show Rate
Sold %
Follow-Up Workflow Attached?
Don’t assume—measure.
Step 2: Segment Prospects from Customers
In your CRM, tag them clearly. Your campaigns should reflect their history with you.
Step 3: Build Unique Playbooks
Each revenue stream should have:
Scripts (calls, texts, emails)
Cadence timeline
Value propositions
Merge-code enabled templates (DealerSocket, Volie, etc.)
Step 4: Automate, But Don’t Abdicate
Being world famous means showing up fast and showing up smart.
Automation/AI is the co-pilot, not the driver. Let it filter, route, and inform—but ensure every lead gets the human connection that closes deals Use tools like QoreAI to make your data true and actionable, Volie for managing call campaigns, your CRM message automation, and AskOtto for to end hold times — but layer in real human interaction where it counts.Shape
Step 5: Weekly Review & Optimization
Each week, review:
Which campaigns converted
Where drop-offs happened
What messages resonated
Make small, constant improvements. That’s how you build fame.
The difference between an average BDC and a world-famous one isn’t magic.
It’s intentionality.
It’s discipline.
It’s never letting a lead die silently.
You’d build a machine that never sleeps, always learns, and makes your dealership unforgettable.
And now, you’ve got the blueprint.
At AllCall, we don’t just manage leads—we build legendary BDCs. If you’re ready to evaluate your revenue streams, optimize your campaigns, and turn your team into a dealership’s most profitable department, let’s talk.
Schedule a BDC Strategy Session
Book Now or email us at letstalk@myallcall.com
Let’s make your BDC world famous!
Contact our MysteryConcierge for a free mystery shop of your store to analyze how leads are handled.
