In today’s dealership landscape, customer experience isn’t just a buzzword—it’s a battleground. While bold marketing campaigns draw attention and spark interest, it’s the process behind the scenes that determines whether
In any business, particularly in the fast-paced automotive industry, knowing what to do and doing it are two very different things. Business Development Centers (BDCs) are critical to a dealership’s
Every missed call in your dealership’s service department is a missed opportunity—one that directly affects your bottom line. It’s not just about the lost revenue from a single oil change
In today’s world of crowded inboxes, sending an exceptional email is crucial to standing out. Whether you’re reaching out to a customer, prospect, or your own team, crafting a well-thought-out
Email marketing remains one of the most effective ways for automotive BDCs (Business Development Centers) to connect with customers, drive service and sales appointments, and maintain strong relationships. However, sending
Imagine Emily Post, the world-renowned expert on etiquette, managing your Business Development Center. How would her approach to manners and grace shape the way agents interact with customers? While Emily
Imagine if Betty Crocker, the queen of perfect desserts, were managing your Business Development Center (BDC). Her approach to turning leads into appointments and generating high ROI would probably look
When a customer calls a dealership, they’re not merely talking to a BDC agent; they’re interacting with the face and voice of the entire dealership. Often, this phone call is
In the automotive BDC world, effective storytelling can make the difference between setting a VIP Private Event appointment and having a customer turn down the invitation. By sharing stories from
Interviewing candidates for a Business Development Center (BDC) representative role can be challenging, as the position requires a unique mix of skills and personality traits. Finding the right fit involves
